On the evening of 20 October 2026 in Malaysia, Sunny Asia Group and its Founder and Chairman, Dr. Truong Thai Son, were jointly honoured with the title “ASEAN Outstanding Business Leader in Innovation for Valuation & Real Estate” at the Industry Excellence Awards 2026. Presented by the International Business Federation (IBF), the awards recognise more than a decade of building trust in valuation and expanding Vietnamese expertise across the region. Three days later, Dr. Truong Thai Son represented Vietnam at the IVAS–IVSC Business Valuation Conference 2026 in Singapore.

Dr. Truong Thai Son, Chairman of Sunny Asia Group, at the 23rd IBF International Top Business Awards – Malaysia, October 20, 2026.
 

Recognition of Both Organisation and Founder
The 23rd IBF International Top Business Awards ceremony took place at IOI City Mall, Malaysia, as part of the Leadership & Business Forum Series (October 19–21, 2026), which brought together business leaders from across the region. Sunny Asia Group received the certificate for innovation in valuation and real estate. In the same category, Dr. Truong Thai Son was honoured as Founder and Chairman of Sunny Asia Group & SunValue Group.

Signed on 20 October 2026 by Prof. Dr. Frederick Yap, President of IBF, the certificates recognise contributions, professionalism and achievements in the industry. The dual recognition of organisation and founder underscores that the leader’s vision has become the capability of the entire group.

 

Dr. Truong Thai Son, Chairman of Sunny Asia Group (first from the right); Mr. Phung Van Thanh – Vietnam’s Trade Counsellor in Malaysia (second from right); Dr. Frederick Yap – President of IBF (second from left); and Ms. Dang Minh Anh – President of IBF Vietnam-Singapore (center) at the event. (Photo: IBF Vietnam-Singapore)
 

Representing Vietnam at the IVAS–IVSC Business Valuation Conference
On 23 October 2026, Dr. Truong Thai Son, Founder and Chairman of SunValue Group, attended the IVAS–IVSC Business Valuation Conference 2026 in Singapore as a representative from Vietnam. Organised by the Institute of Valuers and Appraisers, Singapore (IVAS) and the International Valuation Standards Council (IVSC) in collaboration with CFA Society Singapore, the conference took place at the Marina Bay Sands Expo and Convention Centre under the theme “Navigating New Realities in Corporate Markets”.
 

Dr. Truong Thai Son, Founder and Chairman of SunValue Group (left in both photos), connecting with international valuation professionals at the IVAS–IVSC Business Valuation Conference 2026, Singapore, 23 October 2026.
 

The conference opened with an address by Guest-of-Honour Ms Indranee Rajah, Minister in the Prime Minister’s Office and Second Minister for Finance and National Development of Singapore, and brought together valuation and finance professionals from the region and beyond.
 

Opening address by Guest-of-Honour Ms Indranee Rajah, Minister in the Prime Minister’s Office and Second Minister for Finance and National Development of Singapore.
 

For SunValue, taking part in the conference is an opportunity to keep pace with the latest developments in International Valuation Standards (IVS) and to strengthen ties with the regional professional community, in line with the group’s commitment to aligning its processes with international standards.
From Valuation to a Multi-Sector Ecosystem

Sunny Asia Group’s foundation is valuation — a profession requiring independence, accuracy and accountability. Guided by the principles of “Independence – Science – Comprehensiveness – Accuracy – Efficiency”, SunValue has built a network of branches and transaction offices across Vietnam, plus representative offices in the United States and Australia. It provides valuation services for real estate, machinery, projects, business value and intangible assets, supporting lending, M&A, equitization, restructuring and IPOs.
 

 
Building on that foundation, Sunny Asia Group has developed into a multi-sector group with real estate as its core, comprising SunValue (valuation), SunInvest (investment advisory), SunReal and SunEco (real estate), SunTech (technology), SunMedia (media) and the SIET Institute of Economics and Technology. With 20 offices, around 300 professionals and a presence in the United States, Australia and Singapore, the group offers end-to-end solutions in which valuation underpins every investment decision.

Trusted by Major Banks and Financial Institutions
SunValue is a partner of all four major state-owned banks — Vietcombank, VietinBank, BIDV and Agribank — as well as joint-stock commercial banks including VIB, HDBank, Sacombank, MSB and SHB, and international institutions such as HSBC, Standard Chartered, Citibank, ANZ, Shinhan Bank and UOB. In August 2026 it signed a new agreement with BIDV, extending a partnership of more than 12 years; its relationship with VIB is in its ninth year. The firm has also been selected as a valuation provider by VAMC (2023) and NCB (2025–2026).

Innovation in Data, Technology and ESG
Guided by its mission of pioneering information technology in valuation, SunValue has digitised its workflow — from file receipt and GPS-tagged site inspections to report preparation — while tracking processing times and building a price database with a view to direct connection with banking systems.

That vision was presented on the regional stage at the 28th AVA International Conference in Da Nang (30 September – 2 October 2026), where Dr. Truong Thai Son delivered a paper on integrating ESG and digital transformation into valuation for green finance. The paper introduced the ESG-VAL methodological framework and proposed a roadmap for an ASEAN valuation data platform by 2035, incorporating AI, automated valuation models and satellite data.

International Engagement and Achievements
As a member of FIABCI (International Real Estate Federation), AVA (ASEAN Valuers Association), VASEA (Vietnam–Australia Scholars & Experts Association), VCCI (Vietnam Chamber of Commerce and Industry), VREA (Vietnam Real Estate Association), VVA (Vietnam Valuation Association), VUSTA (Vietnam Union of Science and Technology Associations) and others, Sunny Asia Group and SunValue continue to expand their international network:

Prior to the IBF awards, the group received Certificates of Merit from the Ministry of Finance and the Ministry of Construction, as well as the titles Excellent Products & Services 2017, Reputable Brand 2020, ASEAN Strong Brand 2021, Leading Valuation Brand 2021 and National Outstanding Brand 2026.

“Valuation has given us one core competence: seeing value and risk correctly. Today’s two certificates belong to the entire team of Sunny Asia Group and SunValue, who work every day to ensure that every figure is well-founded and trustworthy. We will continue to bring data, technology and sustainability standards into every process, and work with our partners to take Vietnamese expertise further into the region.”
 

Dr. Truong Thai Son, Founder and Chairman of Sunny Asia Group & SunValue Group
Looking Ahead
With the vision of becoming Vietnam’s leading valuation firm of global stature, Sunny Asia Group and SunValue will continue to align processes with international standards, invest in data infrastructure and AI, and expand their partner network across ASEAN, Australia and the United States. The certificates awarded in Malaysia and the group’s engagement at the IVAS–IVSC conference in Singapore affirm the chosen path: creating real value through Vietnamese expertise and international standards.
 

 
PV